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About Tempra

TEMPRA, ARCHAIC NAME OF TEMPERA,
REFERS TO ONE OF THE OLDEST
PAINTING TECHNIQUES IN HISTORY

The first tempera was created with eggs, oil, water and pigments. Then the word changed its primitive meaning towards the idea of a vibrant, fast and creative process, often used as sketch for oil paint.

What is tempra?

TEMPRA IS A SEMI-PERMANENT
HAIR DYE.

Fast, simple and extremely versatile. It’s the perfect tool for colourists to easily express their creativity. Formulas are designed with the maximum concentration of the most vibrant, pure and vegan pigments, beneficial for hair and scalp. You can literally play and express your Art, meanwhile TEMPRA nourishes and dyes hair with intense, rich and vibrant shades. Colour fades in an incredibly gentle way with no unwanted tones. Colour gets lighter wash after wash, keeping its nature and becoming even more fascinating.

What is tempra?

TEMPRA IS A SEMI-PERMANENT
HAIR DYE.

Fast, simple and extremely versatile. It’s the perfect tool for colourists to easily express their creativity. Formulas are designed with the maximum concentration of the most vibrant, pure and vegan pigments, beneficial for hair and scalp. You can literally play and express your Art, meanwhile TEMPRA nourishes and dyes hair with intense, rich and vibrant shades. Colour fades in an incredibly gentle way with no unwanted tones. Colour gets lighter wash after wash, keeping its nature and becoming even more fascinating.

The packaging,
an artistic masterpiece

ART IS PART OF THE PRODUCT,
AND OF THE PACKAGING.

Unconventionally, TEMPRA offers a packaging that turns into a work of art and customizes the Salon color bar. This is the first professional color line with a palette inspired by real pieces of art, selected in 2 years of study and research in the most important museums.

Each TEMPRA color is in fact inspired by a true artistic hero. We support Art in all its aspects, thanks to the fulfillment of copyright by I.ART for artists, galleries and museums, with the noble goal of spreading art in the world, through the hair sector. The Salon color bar of the Salon becomes incredibly rich, and for the first time in the industry, it becomes an art gallery.

Formulas

The hearth of the formula is the proprietary Tempra Oil Mix ®, based on Linen Seed Oil. Linen seed oil is the same oil that was used by tradition from the painters to turn tempera into an oil paint and to get the glossy effect of colors. We found that this exceptional oil, mixed with other vegetal oils, like Argan, has extraordinary properties that are precious for the hair.

Vegan pigments of the highest quality, associated to our precious mix of natural oils, turn TEMPRA in a fantastic hair treatment that will make your hair shiny, hydrated and nurtured.

FORMULAS
WITHOUT

• sulfate • mineral oil • gluten • resorcyn • parabens • ppd • tea&dea • ammonia

Fragrances

I.ART TEMPRA fragrance is immediately recognizable. You will love its character, its exclusive persistence, with an intense fragrance of lime and fresh fruit, with a deep note of water lily.

The pyramid of the fragrance

• FLOWERY • FRUITY • APPLE • RED FRUITS • GREEN • MUSK • SWEET • GOURMAND